Founded by Lauren Good, GHL originally launched in 2020 from her home studio in London where she lovingly made scrunchies to order from excess fabrics filled with memories. Since then the brand has seen exponential growth. What started as a creative outlet to cut and sew a small array of timeless scrunchies has unravelled into a service of custom-made bridesmaid dresses, made-to-order matching co-ords and sleep accessories.

Our collections are hand-crafted to order or in small batches to maintain an ethos of sustainable production.

Good House London founder Lauren Good  


At Good House London, we're proud to offer a collection of British-made accessories that are both stylish and ethically produced. We believe every woman deserves to feel beautiful and confident, and that starts with knowing the products you're using were made with care and respect for the environment and the people who made them.

We're dedicated to offering products that not only look great but also make your feel good about your purchase. So, whether you're looking for a new accessory to complete your outfit or a custom made garment to make a statement with, you can trust that shopping with us helps to support the slow fashion ethos.

Browse our collection today and discover the perfect addition to your wardrobe (or "hair-drobe").